The Family Business Podcast is the second website we have designed and built for business owner, Russ Haworth. We were approached at the beginning of 2024 bring new life to the old podcast website, with the purpose of engaging listeners (ultimately, for the website to act as a lead magnet for his consultancy business, The Family Business Partnership).
We introduced podcast category filtering to help direct prospective clients to relevant subject areas. Episodes are embedded via Apple Podcasts and Captivate. ConvertKit has been integrated with the newsletter sign-up to trigger a lead-generating email campaign. Embedded video, custom enquiry forms, document download, FAQs and testimonials are a few of the features we built for the site.